2013년 11월 25일 월요일

About 'www.dulux.in'|www.dulux.in







About 'www.dulux.in'|www.dulux.in








Once               you               have               identified               your               customer's               needs,               you               need               to               communicate               your               offering               in               language               that               inspires               them               to               take               action.

Both               the               restaurant               and               consumer               paint               industries               know               this               very               well.
               Here's               some               of               the               offerings               from               the               restaurant               at               Madrona               Manor:
               Seared               Hokkaido               Scallops               
               Eggplant               purée,               compressed               zucchini,               lardo,               spicy               basil
               Liberty               Farms               Duck               
               Roasted               breast               and               crisped               confit,               hazelnuts,               summer               beans,               quinoa
               Cart               "a               Glace"               
               Ice               Cream               Sundae,               hand               'churned'               tableside               with               minus               324º               nitrogen,               chocolate               sauce,               almonds,               whipped               cream,               cherries               on               top
               The               key               to               their               mouthwatering               copy               (for               me,               at               least)               is               in               their               choice               of               adjectives:               seared,               Liberty               Farms,               compressed,               roasted,               crisped,               and               hand               churned.
               Studies               have               likewise               shown               that               people               prefer               exotic               names               of               colors,               rather               than               the               tried-and-true               simple               names               (blue,               light               blue,               sky               blue,               navy               blue,               etc.).

For               example,               here               are               names               from               Dulux               Paints:               Japanese               Maze,               Caymen               Lagoon,               Sultan               Spice,               Mexican               Mosaic,               Peppermint               Beach,               Fragrant               Cloud,               Shangrila               Silk,               and               African               Adventure.

It               doesn't               matter               that               the               names               don't               convey               the               color               group               (red/blue/yellow).

They               are               the               names               you               see               when               you               look               at               the               can               of               paint               or               the               color               swatch               and               they               sound               so...exotic.

And               if               you               use               an               exotic               named               paint,               you               hope               your               life               is               now               a               little               more               exotic.

(Do               you               think               you               know               what               names               match               the               color?

Play               the               Paint               Game.)
               So               in               your               next               marketing               copy,               take               out               the               thesaurus               to               find               juicy,               emotional,               and               exotic               adjectives               that               will               inspire               your               prospects               to               take               action               (and               separate               yourself               from               your               hum-drum               competitors).






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